In the Arena: Empowering Women in Sports Business

In the Arena builds a bridge between sports industries and the wider corporate arena, empowers more women to step into leadership positions and creating a stronger, more diverse work force.

By being part of WBC’s Women’s Leadership in the Sports Industry Initiative, your company will be making a strategic investment in the future of business and sports, building an ecosystem for women to advance into leadership positions in not only the sports industry, but in all business. Through partnering with WBC, your company will be positioned to:

  • Enhance brand reputation & corporate responsibility
  • Strengthen your brand’s association with diversity and athletic excellence
  • Attract & retain top women talent with athletic leadership skills
  • Network with key stakeholders and influence policy & industry change
  • Boost financial & cultural performance by supporting women leaders
  • Be part of the movement shaping the future of sports & business

Goals

  • Establish a recognition platform to celebrate and connect women leaders in sports business who demonstrate exceptional leadership, business acumen, and commitment to advancing women in the workplace.
  • Leverage the established WBC community to connect our powerful network with high-level stakeholders in the sports industry, fostering innovations that ensure women’s representation at every decision-making table.
  • Disseminate collective research, best practices, and stories that support the advancement of athletes, and how the success of athletes transfers to women’s leadership across businesses.

Previous Events

In the Arena: Women Leading Sports

Steering Committee

Thayer Lavielle

Thayer Lavielle

EVP, The Collective at Wasserman
Danette Leighton

Danette Leighton

CEO, Women’s Sports Foundation
Jocelyn Moore

Jocelyn Moore

CEO, Jocelyn Moore Consulting LLC; Board Member: DraftKings, OppFi, FirstNet
Caltha Seymour

Caltha Seymour

Global Federal Sales, Business Development, Strategic Planning, Product Marketing, Channel Mgmt, Eaton

Sponsorship Benefits

Sponsor a High-Profile Conversation: Opportunity for companies to sponsor an exclusive discussion between a top athlete and a CEO at ourA4ievent.

Sports Business Programming: Gain insights into the sports industry’s business models, including media rights, revenue strategies, and market trends.

Athlete Fellowship Sponsorship: Companies can sponsor an athlete to participate in a fellowship within their organization, providing hands-on business experience and career development opportunities.

Access to WBC’s extensive network of partners, champions, and sponsors across several platforms

Visibility through WBC programming, including speaking and editorial opportunities

Invitations to signature WBC events, including the annual Action for Impact Summit and Women’s Capital Summit

Recognition as a trailblazer key supporter of women’s advancement in sports business

Opportunities to shape the future of women’s leadership in the sports industry through the sharing of innovations and best practices and showcasing leaders and impact

Summit

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Today

Women’s Capital Summit 2024

Convene Madison 360 Madison Avenue, New York, NY, United States

The 2024 WBC Capital Summit was held in New York on September 4 - 5.

Women’s Capital Summit 2025

Wells Fargo Connections 150 East 42nd Street, New York, New York

The 2025 Women’s Capital Summit will be held in New York, NY, on May 21-22, 2025. The two-day event will allow women entrepreneurs to meet investors who believe in their vision, hear stories from trailblazing women, and receive the tools to help advance their businesses.

$250