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Barri Rafferty

Barri Rafferty is the head of Communications, where she oversees Wells Fargo’s media relations, external and internal communications, storytelling, reputation management, brand strategy, advertising, sponsorships, and heritage and museums. She directs a team of 500 communicators and marketing professionals. A strategic and collaborative leader, Barri plays a key role in helping redefine the company’s culture, voice and narrative. Barri joined Wells Fargo in 2020 from Ketchum, where she was the agency’s president and CEO ” the first woman at the time to be the CEO of a top-five public relations agency. At Ketchum, she helped transform and build reputations for some of the world’s most respected companies. A strong advocate of diversity and inclusion, Barri was a founding member of Omniwomen ” an initiative to increase women in leadership roles. Barri serves on the boards of Step Up, Women Business Collaborative, and C200.Barri’s thought leadership has been cited by CNBC, FORTUNE, The Wall Street Journal, Fast Company, and others. In 2020, Barri was named Outstanding Agency Professional of the Year by PRWeek, and included in PRovoke’s 2020 Influence 100 list of influential in-house communicators from around the world.

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