Working in silos, change will not occur. WBC convenes with our Partners, Champions, and Sponsors to move faster together toward our action initiative goals.
Join us for WBC's Women's Capital Summit
May 21-22, 2025 • New York
The WBC Women’s Capital Summit aims to provide valuable insights into the world of capital, offering a deep understanding of its dynamics, strategic relevance at different stages of a company’s growth, and the effective utilization of capital resources.
Nishali Parikh is currently a Digital Ad Operations Manager with a strong foundation in data analytics, digital marketing, and business intelligence. With expertise in SQL, Looker, Tableau, and leading digital advertising platforms, she specializes in optimizing ad performance, automating workflows, and driving strategic decision-making through data-driven insights.
Currently, Nishali leads Digital Ad Operations at Lyft, where she focuses on campaign execution, performance analysis, and automation to enhance marketing effectiveness. She plays a key role in leveraging data analytics to improve operational efficiency, optimize bidding strategies, and maximize return on investment for Lyft’s advertising initiatives.
Previously, Nishali was at Snapchat, where she worked cross-functionally with Product, Engineering, and App Product Quality teams to develop and improve new ad products. She utilized SQL to analyze marketing data, build automation tools, and provide strategic recommendations to key advertising partners.
Nishali holds a Bachelor’s degree in Data Science from the University of Rochester and is passionate about using data to drive impactful marketing strategies. She is committed to continuous learning in innovation, entrepreneurship, and analytics to contribute to global communities facing inequality.
