Vidhya leads the global marketing organization across corporate, brand, product, client, partner and field marketing. She brings a successful track record of digital disruption, repositioning of companies and creating categories for relevance and growth. Most recently, she served as Blue Yonder’s Senior Vice President of Marketing where she was responsible for brand, product and industry marketing, GTM strategy and enablement. Vidhya played a critical role in elevating the company’s brand and valuation. Prior to Blue Yonder, she was a marketing leader with some of the world’s most notable organizations including ServiceNow, BMC, Cisco and Oracle. Vidhya is also aboard member at FirstBoard.io®.