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Chief Digital Officer
Tory Burch LLC
Bindu Shah is the Chief Digital Officer at Tory Burch. Bindu is responsible for amplifying the reach and impact of the Tory Burch brand while accelerating global eCommerce. On the Marketing side, she oversees Global Brand & Integrated Marketing across product, international, wholesale, licensing, and retail verticals, Analytics, as well as CRM & Loyalty. On the Digital side, Bindu oversees full P&L, including Buying, Planning, Site Experience, Digital and Email Marketing, Client Services, as well as Digital Product Management. Prior to Tory Burch, Bindu served as Vice President of Digital Marketing & Media at Sephora, where she oversaw all marketing channels and budgets for Sephora’s content and media distribution, including search, display, social and video advertising, affiliate, email, mobile messaging, community, partnerships, and offline media. Bindu also spent four years at Gilt.com, where she held various marketing leadership roles across branding, integrated marketing, innovation, strategic planning, and analytics. Before Gilt, Bindu served as Director of eCommerce Product Management for McGraw Hill’s Digital Higher Education division; previously, she worked for Morgan Stanley as an Investment Banking analyst in the retail sector.
Bindu holds a BA in Mathematics and Economics from Barnard College, Columbia University, and an MBA from Harvard Business School. She is a passionate advocate for public education reform and a mentor to young female entrepreneurs.
