In the Arena: Empowering Women in Sports Business
In the Arena builds a bridge between sports industries and the wider corporate arena, empowers more women to step into leadership positions and creating a stronger, more diverse work force.
By being part of WBC’s Women’s Leadership in the Sports Industry Initiative, your company will be making a strategic investment in the future of business and sports, building an ecosystem for women to advance into leadership positions in not only the sports industry, but in all business. Through partnering with WBC, your company will be positioned to:
- Enhance brand reputation & corporate responsibility
- Strengthen your brand’s association with diversity and athletic excellence
- Attract & retain top women talent with athletic leadership skills
- Network with key stakeholders and influence policy & industry change
- Boost financial & cultural performance by supporting women leaders
- Be part of the movement shaping the future of sports & business
Goals
- Establish a recognition platform to celebrate and connect women leaders in sports business who demonstrate exceptional leadership, business acumen, and commitment to advancing women in the workplace.
- Leverage the established WBC community to connect our powerful network with high-level stakeholders in the sports industry, fostering innovations that ensure women’s representation at every decision-making table.
- Disseminate collective research, best practices, and stories that support the advancement of athletes, and how the success of athletes transfers to women’s leadership across businesses.
Previous Events
Steering Committee
Sponsorship Benefits
Sponsor a High-Profile Conversation: Opportunity for companies to sponsor an exclusive discussion between a top athlete and a CEO at ourA4ievent.
Sports Business Programming: Gain insights into the sports industry’s business models, including media rights, revenue strategies, and market trends.
Athlete Fellowship Sponsorship: Companies can sponsor an athlete to participate in a fellowship within their organization, providing hands-on business experience and career development opportunities.
Access to WBC’s extensive network of partners, champions, and sponsors across several platforms
Visibility through WBC programming, including speaking and editorial opportunities
Invitations to signature WBC events, including the annual Action for Impact Summit and Women’s Capital Summit
Recognition as a trailblazer key supporter of women’s advancement in sports business
Opportunities to shape the future of women’s leadership in the sports industry through the sharing of innovations and best practices and showcasing leaders and impact