Ellen Looyen

Ellen Looyen, America’s Leader in Personal Branding (a title coined by The Conference Board in 2008), brings over three decades of Branding expertise to her clients. She has branded divisions of major corporations, launched countless startups and has helped thousands of women and men (in over 60 countries), advance their corporate careers and entrepreneurial ventures. 

Born and raised in New York City, Ellen earned her BA in Philosophy from Temple University in Philadelphia. Always the trailblazer and ‘Women in Business’ pioneer, Ellen was one of the first women in Sales at IBM (and later at Xerox), before starting her own Branding business in the San Francisco Bay Area.

Ellen is the bestselling author of Branded for Life…8 Elements to Transform Your Personal Brand, Career and Life; and she has also recently written a new e- book, A Crash Course in Charizzmatic Personal Branding, which is available for sale on her website.

Some of Ellen’s Career Highlights Include: 

  • Leading a US State Department Delegation of female Economic Leaders (from 22 countries, from Macedonia to Mozambique, to the Middle East) 
  • Studying ‘Presence” with the bestselling author of “The Power of Now” Eckhart Tolle 
  • Being included as a Branding Expert in bestselling business books, like Jay Conrad Levinson’s “Guerrilla Marketing” and C.J. Hayden’s, “Get Clients Now”  
  • Serving on the Board of Watermark, a Silicon Valley-based group for executive women
  • Selling out the prestigious, San Francisco Commonwealth Club (a global forum for Thought Leadership), all five times she has spoken there!

Ellen has been a frequent Brand Commentator for CBS News, The Wall Street Journal and KGO Radio. Her clients include Goldman Sachs, Accenture, Tesla, Cisco, Intel, HP, Kaiser Permanente, Genentech, Visa, eBay, SAP, Oracle, Wells Fargo, Bank of America and Campbell’s Soup Company. Visit Ellen’s Website for more info: www.ellen4branding.com