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WOMEN CEO REPORT
April Diez, Chairman of The Diez Group, took the reins from her father who started the business in 1973, proudly running the company as a second-generation Hispanic businesswoman. Taught by her parents that the formula for success is working hard, learning from your mistakes, and taking care of your community, April knew she had to devote herself to the business, make smart decisions, and take ownership for everything the company did, good and bad. She and her siblings had a lot to learn about running the business, but they were thankful to have the best mentor they could ask for their father.
April believes one of the most beneficial business decisions they made was becoming WBENC-Certified. Since becoming certified, The Diez Group has grown significantly, offering customers processing in addition to existing warehouse and logistics services, expanding to five states, and adding more team members. Even in growth, as a second-generation business owner, April understands the importance of succession planning and advises other business owners to start their plan sooner than later.
