WOMEN CEO REPORT

Cathy Lang

Epsilon Us, Inc.

As President of Epsilon Automotive, Cathy Lang integrates and guides the performance and strategic growth across Epsilon’s Automotive practice. She leads a global team of more than 1,500 serving a broad set of longstanding OEM clients and over 11,000 dealers. As a valued thought leader, Cathy is an instrumental and active member of the marketing community for more than 30 years, with the past 20 years dedicated to the Automotive sector. She oversees the development and execution of industry leading Conquest, Owner Retention and Loyalty solutions for automotive clients. Cathy has been recognized as an Adweek “Disruptor” and “Wonder Woman of the Automotive Industry” by Dealer Marketing Magazine. She earned her MBA from Loyola University in Chicago and a Bachelor’s in Marketing from Purdue University. Prior to Epsilon, Cathy held a variety of senior-level, strategic marketing positions at Fortune 100 companies such as AT&T, Bridgestone/Firestone, MCI and Grainger.