WOMEN CEO REPORT

Julie Felss Masino

Cracker Barrel Old Country Store, Inc.

Julie Felss Masino is the CEO of Cracker Barrel Old Country Store, Inc., a beloved American restaurant and retail chain known for its nostalgic atmosphere and comfort food. Masino’s leadership is characterized by a focus on operational excellence, brand innovation, and enhancing customer experience. With a strong background in retail and hospitality management, she has been instrumental in driving Cracker Barrel’s growth and modernizing its approach to dining and retail. Her strategic vision has led to initiatives that modernize the brand while preserving its cherished heritage, ensuring Cracker Barrel remains a staple in American dining and retail. Under her guidance, the company continues to strengthen its market position and deliver exceptional experiences to customers.