Kirsten A. Lynch
Vail Resorts, Inc.
Kirsten A. Lynch has served as CEO of Vail Resorts, Inc. since 2021 and was chief marketing officer and an executive vice president at Vail Resorts Inc., from 2011 until her CEO appointment. In her marketing roles, she was responsible for the Vail Resorts marketing functions, including brand marketing, advertising, CRM, market research, pricing, e-commerce, online marketing, and strategic alliances. She is also responsible for Vail Resorts marketing efforts in its Mountain, Hospitality and Real Estate divisions. Kirsten holds a BS in Marketing from Illinois State University and a MA in Business from Washington University in St. Louis.