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Chief Digital Officer
Ulta Beauty
As Ulta Beauty’s Chief Digital Officer, Prama Bhatt and her team reinvent beauty engagement through innovative, reimagined digital and omnichannel experiences. Bringing twenty years of digital knowledge and expertise, Prama is an industry leader, team builder and innovator and ensures Ulta Beauty is constantly evolving its strategic, digital capabilities and operating with the mindset that the possibilities are in fact beautiful. This approach has brought to life experiences such as the Virtual Beauty Advisor, Skin Analysis, GLAMLab Virtual Try-On, real-time recommendations and other personalized experiences. Her innovative work contributes to the company’s various recognitions, including its longstanding ranking as the number one beauty destination among the tech-minded Gen Z consumers and ranking on Gartner’s Digital IQ Index: Specialty Retail U.S. 2020. Before serving as Chief Digital Officer, Prama was both Senior Vice President and Vice President of Digital and E-commerce at Ulta Beauty. Prior to that, she led teams at Toys R Us and Kenneth Cole. Beyond her deep retail industry experience, she held several roles across product strategy, design and development at Ford Motor Company and worked as a management consultant at Booz Allen. Prama holds a BS in Electrical Engineering from Oakland University, an MS in Electrical Engineering from Wayne State University, and an MBA in corporate strategy from the University of Michigan. She serves on Hormel Food’s board of directors.
