Kantar’s Caroline Frankum appointed Global Co-Chair of Women Business Collaborative to expand European network

Kantar, the world’s leading data-driven analytics and brand consulting company, is pleased to announce that Caroline Frankum, Global CEO of Kantar’s Profiles Division, has been appointed co-chair of Women Business Collaborative’s (WBC) Global Advisory Council. The WBC is the USA’s leading authority working to accelerate equal power, position and pay for women in business. WBC has convened more than 500 senior executives, global corporations, entrepreneurs and other key stakeholders, as well as more than 60 partner organisations to accelerate the movement “faster together”.

WBC’s Global Advisory Council will focus on growing the impact of WBC around the world. Caroline, together with her fellow co-chairs, has responsibility to expand WBC’s mission into Europe. She will focus on building a strong network of senior female executives and developing support infrastructure and promotional activities to achieve equal power, position and pay for women in business.

Discussing the WBC’s mission and her appointment, Caroline said: “The impact of COVID has negatively set gender parity back by a whole generation. The nine action-focused ‘Initiatives of Acceleration’, supporting everything from sponsorship of women CEOs to driving access to capital for female entrepreneurs and ensuring women are represented in the leadership pipeline, have never been more important. WBC is an unprecedented alliance of over one million men and women, passionately committed to achieving a vision of equal position, pay, and power for all women in business; it’s an honour to be part of this leading global movement.”

Edie Fraser, Chief Executive Officer at WBC, added: “We started expanding our network in Europe in March 2021 and have already seen many large global corporations and their most senior female executives as well as various partner organisations join us on our mission. I am sure that Caroline, together with her fellow co-chairs, will undoubtedly make a lasting contribution to accelerate gender parity in Europe and beyond.”

Kantar’s Profiles Division connects brands with people though the world’s highest quality survey panels. The division offers expert survey design and execution, sampling, profiling, data integration and activation for programmatic campaigns. Providing a single access point to over 150 million highly permissioned, deeply profiled research-ready respondents, Kantar’s Profiles division enables clients to build a rich understanding of their target audiences.