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COMPANIES OF PURPOSE
DeeBee’s Organics is a pioneering company founded in 2013 by Dr. Dionne Laslo-Baker, a mom and PhD Medical Scientist, with a mission to nourish families and create a sustainable, inclusive, and joyful world. Rooted in the belief that every child has the potential to flourish, DeeBee’s Organics offers a range of products that are certified organic and mindfully sweetened, ensuring that taste and joy are never compromised. This commitment to quality and mindfulness extends to their innovative business practices, which focus on celebrating differences and fostering a vibrant world.
The core mission of DeeBee’s Organics is to support all kids in confidently stepping into the best version of themselves. This mission is reflected in their products, which are designed to be both delicious and nutritious, sourced from a rainbow of fruits and vegetables directly from the earth. DeeBee’s Organics is a certified B Corporation, a testament to their dedication to doing business differently and prioritizing the well-being of their customers, employees, and the environment over mere profit.
Visionary in their approach, DeeBee’s Organics envisions a world where everyone lives fully and inclusively. They call this their “colorful world,” a place where kids and families are healthy, joyful, and connected. This vision drives every aspect of their business, from product development to community engagement.
The leadership at DeeBee’s Organics is notably progressive, with 71% of senior leadership roles held by women and 86% of the total team being female. This gender diversity is a reflection of the company’s commitment to inclusivity and empowerment, values that are deeply embedded in their corporate culture.
One of the standout initiatives at DeeBee’s Organics is the DreamLauncher program. This program embodies the company’s mission by empowering teams to leverage their unique gifts and collective strengths to make a meaningful impact. Each year, departments come together to ideate, plan, and execute a project that inspires and benefits the world. These projects are designed to align with the company’s overarching goals and contribute to both personal and professional growth for team members. Resources and support are provided to ensure the success of each DreamLauncher project, underscoring DeeBee’s Organics’ belief in the importance of teamwork and creativity in driving positive change.
DeeBee’s Organics measures its success not just by the products it sells but by the lives it impacts. This holistic approach to business is evident in their commitment to sustainability, ethical sourcing, and community engagement. By fostering a culture of inclusivity and innovation, DeeBee’s Organics is not only creating delicious and healthy products but also paving the way for a brighter, more vibrant future for all.
