Dina C. Fifadra is a Director of Product & Technology for Amazon Business. With eight years of experience at Amazon, she has a passion for inventing new solutions, in particular, using technology to remove complexity and improve the lives of our customers. Dina leads a team that is making it remarkably easier for Business customers to procure what they need on Amazon delivered in the way they need it. Dina previously served Amazon’s Global Mile organization by leading a charter to help our millions of Selling Partners have successful international businesses in both existing and emerging marketplaces.
Prior to Amazon, Dina spent 14+ years at Procter & Gamble and Samsung. Dina has a common thread in her career of taking on ambiguous, greenfield, or never been done before projects, and she prides herself in building high performing teams and sustainable, long-term businesses by deeply understanding the needs of her customers. She is fluent in Gujarati and Hindi, studied Urdu and Japanese in college, and holds a B.S. in Business Administration from the University of North Carolina at Chapel Hill.