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Johanna (José) Zeilstra


Johanna is an established business strategist and an accomplished leader for both start-ups
and global corporations. Over the past two decades, she has worked at
PricewaterhouseCoopers and JPMorgan Chase, and with over a dozen client corporations,
including Delta Airlines, Sony Pictures Entertainment, Philips, Lucent, Disney, Bank of America,
and Occidental Petroleum. Her career has led her to work in Canada, China, Indonesia, France,
and The Netherlands. She acts as a coach to senior executives on boards and top teams and
has a passion for supporting and advancing women leaders.
Johanna currently runs Gender Fair, a platform that uses data analytics to determine an
organization’s progress towards diversity and inclusion. Prior to this, Johanna co-founded
GiveBack, an innovative platform that makes it easy for companies to build authentic and
impactful cause marketing, workplace giving and other social responsibility initiatives. GiveBack
was launched on the Oprah Winfrey Show during her final season in 2011.
Johanna is originally from the Netherlands and educated in Canada where she earned an
undergraduate degree in Sociology and a Masters degree in Business Administration. She
resides in Westchester, NY, where she runs the Women Entrepreneurs Network and serves on
several boards, including the CEO Forum.