In the Arena: Empowering Women in Sports Business

In the Arena builds a bridge between sports industries and the wider corporate arena, empowers more women to step into leadership positions and creating a stronger, more diverse work force.

By being part of WBC’s Women’s Leadership in the Sports Industry Initiative, your company will be making a strategic investment in the future of business and sports, building an ecosystem for women to advance into leadership positions in not only the sports industry, but in all business. Through partnering with WBC, your company will be positioned to:

  • Enhance brand reputation & corporate responsibility
  • Strengthen your brand’s association with diversity and athletic excellence
  • Attract & retain top women talent with athletic leadership skills
  • Network with key stakeholders and influence policy & industry change
  • Boost financial & cultural performance by supporting women leaders
  • Be part of the movement shaping the future of sports & business

Goals

  • Establish a recognition platform to celebrate and connect women leaders in sports business who demonstrate exceptional leadership, business acumen, and commitment to advancing women in the workplace.
  • Leverage the established WBC community to connect our powerful network with high-level stakeholders in the sports industry, fostering innovations that ensure women’s representation at every decision-making table.
  • Disseminate collective research, best practices, and stories that support the advancement of athletes, and how the success of athletes transfers to women’s leadership across businesses.

Previous Events

In the Arena: Women Leading Sports

Steering Committee

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Sponsorship Benefits

Sponsor a High-Profile Conversation: Opportunity for companies to sponsor an exclusive discussion between a top athlete and a CEO at ourA4ievent.

Sports Business Programming: Gain insights into the sports industry’s business models, including media rights, revenue strategies, and market trends.

Athlete Fellowship Sponsorship: Companies can sponsor an athlete to participate in a fellowship within their organization, providing hands-on business experience and career development opportunities.

Access to WBC’s extensive network of partners, champions, and sponsors across several platforms

Visibility through WBC programming, including speaking and editorial opportunities

Invitations to signature WBC events, including the annual Action for Impact Summit and Women’s Capital Summit

Recognition as a trailblazer key supporter of women’s advancement in sports business

Opportunities to shape the future of women’s leadership in the sports industry through the sharing of innovations and best practices and showcasing leaders and impact

Events Search and Views Navigation

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Today

Communicating Purpose Through Your Brand

Live on WBC's LinkedIn

Communicating Purpose Through Your Brand with Alison Richmond, Senior Vice President, ClearEdge and Karla Bousqet, Former VP of Corporate Communications, IBM  

Women’s Leadership in the Boardroom

Live on WBC's LinkedIn

Women's Leadership in the Boardroom with Ana Dutra, CEO, Mandala Global Advisors and Susan Paley, Vice President, Chapter Network, National Association of Corporate Directors RSVP

BrainTrust: Unlocking Growth Opportunities for Women-Owned Businesses

Live on WBC's LinkedIn

BrainTrust: Unlocking Growth Opportunities for Women-Owned Businesses with Sherry Deutschmann, CEO and Founder of BrainTrust and LetterLogic LLC and award-winning author of Lunch with Lucy – Maximize Profits by Investing in your People REGISTER HERE

WBC/UBS Cocktails and Conversations

Commerce Square 2001 Market St, Philadelphia, United States

Register Here Join Women Business Collaborative and UBS for cocktails, conversations and a fireside chat on women founders and funders and women leaders managing capital. The fireside chat will feature Bianca Benedetti-Fang, Executive Director, Business Owner Segment Field Engagement Manager at UBS and Caitlin Iseler, Practice Leader, Software Technology at Diversified Search Group, moderated by […]

Insights from Women Business Leaders on International Women’s Day

Paul Hastings 2050 M St NW, Washington DC, DC, United States

Register Here Join Women Business Collaborative at our International Women's Day Celebration and hear more about the leadership and innovations of the WBC community.  The full day of programming will focus on promoting women's leadership and explore topics such as AI and Technology, women on boards, women of color leadership, and women in the workforce.  And join […]

Building the Pipeline: Women of Color in Leadership

Live on WBC's LinkedIn

Join us this Thursday for hashtag#WBCFasterTogether livestream! 🌟 We're diving into 'Building the Pipeline: Women of Color in Leadership' with incredible speakers: Myla Skinner, CEO of C200, and Kalyn Romaine, Organizational Psychologist & Executive Coach. Don't miss out on this empowering discussion! Tune in via YouTube, LinkedIn, Facebook, or X channels. Let's accelerate change together! […]

Women Leading the Way – Houston

United Way Greater 50 Waugh Dr., Houston, TX, United States

We're thrilled to invite you to an exclusive event celebrating Women Leading the Way Houston. Get ready for an inspiring gathering where we'll spotlight exceptional speakers from Cole Chemical, DuPont, Conoco Phillips, Harris County Sports Authority, Houston Dynamo & Dash, and Houston Rockets. Register Here

Igniting Inclusion: Belonging In The Workplace

The WBC Insurance Affinity Group will collectively discuss key issues being experienced today and explore proven strategies and tactics to help you turn words into action to deliver an immediate impact in insurance. This workshop series will include "Ted Style” Talks, a Fireside Chat, and an Interactive Breakout Session. The Igniting Inclusion: Sparking Action Workshop […]

Allyship for Black Women in the Workplace

Live on WBC's LinkedIn

Join us for LinkedIn Live to discuss "Allyship for Black Women in the Workplace" with Sandra Quince, CEO, Paradigm for Parity and Brittany Cole, CEO, Career Thrivers. Hosted by Gwen Young, CEO, Women Business Collaborative. Join us on LinkedIn every week!

#WBCFasterTogether LinkedIn Live

Live on WBC's LinkedIn

WBC Board member, entrepreneur and veteran nonprofit leader Pat Shea joins Linda Peek Schacht to explore Pat's new venture and wellness practice Being Giveful.   Speaker: Pat Shea, WBC Board Member and Partner, Shea Advisory Services Moderator: Linda Peek Schacht, Author and Executive Coach   REGISTER HERE

Enabling Women on the Front Line to Thrive

Enabling Women on the Front Line to Thrive Join #WBCFasterTogether livestream with Kimberly Lee Minor, CEO of Women of Color Retail Alliance and Leela Wilson, Chief Revenue Officer at Catalyst Register Here