Bari Harlam is a successful C-suite business leader, marketer, educator, and author. As Co-Founder of TROUBLE, a lifestyle brand, and she relishes in being a TroubleMaker for good.Bari is a pioneer in customer loyalty & experience, personalized & digital marketing, and data analytics. Bari’s strategic consumer focus and business acumen have driven enormous value for several companies, including CVS Health, Swipely, BJ’s Wholesale Club, and Hudson’s Bay Company.Bari’s people and thought leadership capabilities are especially relevant across a variety of industries such as healthcare, retail, finance and services.Bari is an experienced Board Director and Advisor for corporations and not-for-profit organizations. She serves on the Board of Eastern Bank, Mohawk Group, and Champion Petfoods and as Advisor for Govern for America and Gift Card Bank. Bari’s first chapter was in academia as Marketing Professor at Columbia’s Graduate School and the University of Rhode Island, and Adjunct Faculty at the Wharton School, University of Pennsylvania. Bari has published in numerous journals. Bari received her B.S., Masters, and Ph.D. from The University of Pennsylvania, The Wharton School. She and her husband have three grown children. They love the outdoors, both above and below the water, and enjoy nature’s many spectacles.