Helen’s career spans more than 27 years, the vast majority of which have been in starting up a China’s first-generation market research company and acting as an international professional manager after Ipsos acquired Helen’s company in 2000. The entrepreneurial spirit and innovative thinking given by Helen’s entrepreneurial experience make her good at serving clients with a high sense of ownership, always thinking from the perspective of customers, and helping clients achieve business goals in a more in-depth and effective manner. As a well-known expert in the market research industry, Helen has the privilege to help a large number of international companies successfully enter the Chinese market and support Chinese companies to go global. These rich experiences have enabled Helen to accumulate her unique views on China and the world. Helen is also a frequent speaker, chair and judge at customer experience, brand management and corporate reputation event. Helen loves music, hiking and yoga.