As founder of Courtyard Connections, LLC, Lori Marcus provides strategic direction, marketing and business leadership to corporate, private equity and venture capital-backed entities. Currently, she chairs the Kraft Precision Medicine Accelerator’s Direct-to-Patient Initiative at Harvard Business School, where she is charged with bringing best in class direct-to-consumer practices to the direct-to-patient arena.Prior to her work at HBS, Ms. Marcus was the interim Global CMO for Peloton, an early stage, technology-driven fitness innovator. Prior, Lori was EVP, Chief Global Brand and Product Officer at Keurig Green Mountain. Ms. Marcus serves as a director on several corporate boards: DDC (DNA Diagnostics Center), a leader in private DNA testing services, Talalay Global, (a manufacturer of premium bedding), Golub Corporation (owner/operator of the Price Chopper chain of grocery stores) and Phunware (NASDAQ: PHUN), a provider of software that powers mobile apps. She is also a board member for SHARE Cancer Support and Vice Chairman of the Board for the MMRF (Multiple Myeloma Research Foundation).In addition to her board director work, Ms. Marcus serves as a board advisor to early stage companies, working closely with founders of digitally native companies. She also speaks frequently on branding and direct-to-consumer marketing as well as leadership. She earned her BS degree in Marketing from the Wharton School of Business at the University of Pennsylvania.