Simone Berry

Simone Berry, recognized as one of Vogue Business’ “100 Innovators in Tech,” is a trailblazing brand builder immersed in fashion, culture, and emerging tech. Hailing from Jamaica, she has led teams in scaling global brands to over $200 million USD in revenue. In 2019, she began guiding brands in NFTs and the metaverse. In 2022, she co-founded POClab, an award-winning virtual experiential studio specializing in immersive digital experiences merging fashion, gaming, and entertainment. POClab promotes accessibility and inclusivity through storytelling.

Simone’s expertise in consumer behavior helps traditional brands embrace emerging technology. She has partnered with industry giants like L’Oréal, Alo Yoga, and Walmart. As an advocate for black and brown women, she mentors the next generation of entrepreneurs and innovators.

Simone’s influence extends globally, with significant appearances at events like Davos, Cannes Lion, NFC, The Dream, CFDA, Consensus, Web Summit, L’Oréal’s BeautyVerse, and Mastercard Conversations. Her insights are featured in publications like Vogue, Adage, Adweek, CoinDesk, CoinTelegraph, Forbes, and TechCrunch. Simone Berry’s journey is a testament to her commitment to innovation, diversity, and the limitless potential of emerging tech.