Life by Dallas

Life by Dallas Inc. is commemorating its 25th anniversary, marking a milestone since the inception of True Pop Popcorn in 1999. True Pop has become a pivotal product in our mission to combat the Big 3™ – Obesity, Heart Disease, and Diabetes – within underserved communities. Over the years, it has sold millions of bags and generated substantial revenue, primarily through local presence in the District of Maryland and Virginia (DMV), as well as through online platforms such as Amazon, Walmart.com, and Dallaspopcorn.com. The Ready-to-Eat (RTE) Healthy Popcorn industry, currently valued at 700 million dollars, is projected to soar to 110 billion dollars by 2027. In line with this growth, we are exploring an acquisition sale to PepsiCo. Additionally, our distribution division, LBD Foods, holds contracts with Aramark Foods, projecting annual revenues of 25 million dollars through 2027. As the founder of the company, the innovator behind True Pop, and a naturopathic doctor, my daily ethos revolves around benefiting others through my existence. To mark our 25 years in business, we aim to impact 9,125 individuals – symbolizing each day of our journey – by offering the LBD Wellness on Purpose (WOP) Kit. This initiative is projected to generate over 2 million dollars in revenue, with an impressive 90% return on investment margin, by our anniversary on November 19, 2024. The LBD WOP Kit will include two insightful books, “Fitness ABCs” and “Temple Restoration,” along with an eBook titled “Fat Belly to Flat Belly” authored by Dr. Dallas. Furthermore, it will contain a 12-week supply of Dr. Dallas Organic Herbal Green Tea Blend, and a True Pop Variety 5 Pack accompanied by a True Pop Dri-Fit Tee Shirt, all offered at the price of $99.00. This endeavor not only commemorates our journey but also empowers individuals to embrace a healthier lifestyle.