Priya is an e-commerce executive passionate about launching new businesses and products. She lives in New York where she is the VP of Brands for arfa, a house of consumer products brands. She leads marketing, operations, product development and customer service and is responsible for launching two direct-to-consumer brands in a span of two months this year- HIKI, a genderless sweat brand and State Of, a beauty and selfcare line for perimenopause and menopausal women. Most recently prior, Priya spent the past three years at Stitch Fix where she was a part of the marketing and strategy teams. Her work includes leading the cross-functional launch of Stitch Fix Kids and piloting the direct buy program Shop Your Looks.
Originally from Chattanooga, TN, Priya started her career in management consulting with Bain & Company in Atlanta, working with Fortune 500 companies and in the Private Equity Group. She also was the 10th employee at GoldieBlox, a toy startup in San Francisco out to inspire the next generation of female engineers. She holds a B.S. in Industrial and Systems Engineering from Georgia Tech where she was a President’s Scholar and President of Alpha Chi Omega sorority. She holds an MBA from The Wharton School, receiving the Forte Fellowship and chairing the Wharton Entrepreneurship Conference.