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Sandra Baer

Throughout her career, Ms. Baer has been a champion of creative collaborations between the public and private sectors. She has worked with city leaders and smart city companies, worldwide, for over 20 years, helping them discover the power of partnerships across city ecosystems to build trust, support city innovation and discover new paths to bigger, bolder urban transformation.

As the CEO of Personal Cities,, Ms. Baer works with the “global community” to create strategies and tactics that strengthen city branding and identity, social inclusion and equity and the acceleration of innovative technology investments. Ms. Baer has held corporate leadership positions including ATT, Discovery Channel, Sprint/Nextel, Ridge Global, Smart Cities Council, Bloomberg Government and CIVIQ Smartscapes. She has been an advisor and board member at Leading Cities, Cityzenith, EEI, CIVIQ Smartscapes, Nektria, UrbanLeap, Citibeats, The GreenBiz Group, the UN Foundation, Friendship Place and the Washington Bach Consort. In 2019 Ms. Baer was given the Smart City Leadership award at the Global CSR Conference in Mumbai, India.

As a professional speaker Ms. Baer has spoken at Smart City conferences in the US, Europe, India, Latin America and the Middle East. From 2016-2019 Ms. Baer lived and worked in Europe”Germany, Spain and Italy”and returned to her home in Washington, DC in 2020. Most recently, Ms. Baer has been interviewed for podcasts including, “Wirelessly Yours,” “Tomorrow.City,” “Been There, Done That,” “The Market and the Good” and “Remaking the American City TV.”

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