Ursula Williams was appointed Chief Operating Officer (COO) of Staffing Industry Analysts in 2019. As COO, Williams is responsible for overseeing all of SIA’s commercial operations and driving innovation and integration in company’s leading platforms and offerings. Prior to her appointment as COO, Williams served as EVP at SIA where she bridged various SIA departments, resulting in superior and innovative products and services for the staffing and the workforce solutions ecosystem. While in this role, Williams led the company in developing SIA’s newest and award-winning conference, Collaboration in the Gig Economy, and in a rebrand to reflect SIA’s global growth and ongoing role in providing business intelligence, research and frontline insights across an increasingly dynamic and complex talent landscape. Williams joined SIA in 2015 as SVP of Global Strategy and Marketing and has over 25 years of industry leadership experience. Before becoming part of the SIA team, Williams most recently held senior executive positions at Randstad Professionals and Vedior, overseeing strategy, sales and delivery for the largest contingent labor buyers in the division. She has also been responsible for new product development, branding, web strategies, client development and candidate recruitment programs.